About Us

Founded in 2022, LESS & MORE is a fashion jewellery brand born in Amsterdam, The Netherlands. Our mission is simple yet profound: to offer high-quality, effortlessly stylish, and timeless jewellery at accessible prices. We believe jewellery should be a beautiful extension of who you are, fully expressing your unique personality, style, and taste. 

Our story began in some of Amsterdam’s most colourful and lively markets on the weekends. The response was overwhelming, and in early 2023, we launched our website to share our jewellery with a wider audience. 

In October 2023, we took a significant step forward by opening our first pop-up store in the Negen Straatjes, where we had the pleasure of meeting our wonderful customers face-to-face. Seeing the joy our jewellery brings was truly a dream come true. 

   

 

 

Inspired by the success of our pop-up, we set out to find a permanent home. After much searching, we found the perfect spot. Our first official store is on the vibrant Haarlemmerstraat in the heart of Amsterdam, where we can now welcome our lovely customers every day.  

   

 

 

 

At LESS & MORE, we are passionate about sharing our jewellery with you, offering fashionable pieces at prices that make beauty and style accessible to everyone. Our vision is to inspire each other daily with jewellery that can be worn effortlessly and for any occasion. 

Thank you for being a part of our journey. We can’t wait to celebrate beauty, fashion, and self expression with you. 

Come visit us soon and let’s inspire each other!